Where is the best place to put signage in restaurants?

 The placement of signage in restaurants is crucial for effective communication with customers and enhancing their overall experience. Here are some strategic locations to consider for placing signage in restaurants:

1. Entrance/Exterior:

   • Welcome Signs: Greet customers with an attractive welcome sign at the entrance to create a positive first impression.
   • Outdoor Menu Boards: If applicable, display an outdoor menu board to showcase menu highlights and entice passersby.

2. Host Stand/Reception Area:

   • Reservation Information: Display signage for restaurants details about reservations, wait times, and special promotions to keep waiting customers informed and engaged.
   • Specials Board: Highlight daily or seasonal specials to pique interest while customers wait to be seated.

3. Waiting Area:

   • Entertainment Screens: Install screens to display entertainment content, news, or promotional videos to keep waiting customers entertained.
   • Queue Management System: Use digital signage to show real-time updates on table availability and waiting times.

4. Dining Area:

   • Menu Boards: Install digital menu boards in key locations, ensuring that they are easily visible from every table. This can include large screens behind the counter or smaller screens at eye level.
   • Interactive Touchscreens: Consider touchscreen devices on tables for interactive ordering, entertainment, or customer feedback.

5. Above the Bar:

   • Drink Specials: Use digital signage to highlight drink specials, happy hour deals, or upcoming events at the bar.
   • Promotions: Display promotions or featured items to encourage customers to try new drinks or appetizers.

6. Near Restrooms:

   • Promotions or Feedback Surveys: Utilize signage near restrooms to display promotions or encourage customers to provide feedback on their experience.

7. Outdoor Seating Areas:

   • Weather Information: If applicable, use digital screens to display weather information, upcoming events, or outdoor-specific promotions.

8. Checkout/Point of Sale (POS):

   • Promotional Offers: Display last-minute promotions, loyalty program information, or upcoming events near the checkout area.
   • Survey or Feedback Requests: Use screens to prompt customers to provide feedback or participate in satisfaction surveys.

9. Employee Areas:

   • Employee Notices: Place informational signage in employee areas for staff communication, training updates, or recognition of achievements.

10. Drive-Thru:

    • Menu Boards: If the restaurant has a drive-thru, install digital menu boards to showcase menu items, promotions, and combo deals.
    • Order Confirmation Screens: Provide customers with visual confirmation of their order before they reach the pickup window.

11. Outdoor Events/Seating:

    • Event Promotion: If the restaurant hosts outdoor events, use signage to promote these activities and create awareness.

Remember to consider the layout and flow of the restaurant, ensuring that signage is strategically placed to capture the attention of customers without overwhelming the space. The goal is to enhance the dining experience, provide information, and encourage engagement.